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MBA19-20 Marketing Assessment Assignment: Home

Introduction

This guide supports the MBA 2019-20 Marketing Assessment Assignment.

Students will write a strategic Marketing plan for an existing company entering into a new market. The specific case. "Transformation in the Age of Disruption: Reimagining the Teradata Corporation" is provided in class.

 

Teradata: https://www.teradata.co.uk/

Ticker: TDC

Screenshots

 

 

Right-click and view image in separate tab for a better view.

Company Financial & Profile Data

Company Supply Chain Data

Consulting Firms Research

Be sure to search the Web for consulting firms focusing on SAAS.

KPMG, PWC, EY, and others all have potentially relevant reports available over the last few years.