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MBA 20-21: Group Presentation Assignment: Case B: British Airways

Case B

B – British Airways’s ‘building back better’ problem

The COVID-19 crisis has disrupted global travel and plunged airlines into deep crises. Like many of its competitors, British Airways has experienced a large decline in passenger numbers, and an unprecedented introduction of new processes to comply with varying restrictions and regulations across the globe. Amid intense negotiations with staff and unions, the airline has announced significant layoffs, extensive pay-cuts, and the retiring of parts of its fleet in an attempt to maintain profitability. At the same time, the firm remains accountable to stakeholders for its commitment to the goal of reaching net-zero carbon emissions by 2050. You are advising CEO Alex Cruz on how to solve the operational, organisational and accounting challenges related to ‘building back better’. 

Business Articles

TIPS

Be sure to search the article databases above because of their valuable content. Do NOT rely only on searching Google. You should strike a balance between the open Web and these subscription databases.  It will provide better coverage and give you a stronger competitive advantage in analysing the situation.

Industry Reports

TIPS:

Review market and industry reports to gain an understanding of the current environment.

 

Company Research

Investment Analyst Reports

Case B

B – British Airways’s ‘building back better’ problem

The COVID-19 crisis has disrupted global travel and plunged airlines into deep crises. Like many of its competitors, British Airways has experienced a large decline in passenger numbers, and an unprecedented introduction of new processes to comply with varying restrictions and regulations across the globe. Amid intense negotiations with staff and unions, the airline has announced significant layoffs, extensive pay-cuts, and the retiring of parts of its fleet in an attempt to maintain profitability. At the same time, the firm remains accountable to stakeholders for its commitment to the goal of reaching net-zero carbon emissions by 2050. You are advising CEO Alex Cruz on how to solve the operational, organisational and accounting challenges related to ‘building back better’.