This guide supports the MBA 2019-20 Marketing Assessment Assignment.
Students will write a strategic Marketing plan for an existing company entering into a new market. The specific case. "Transformation in the Age of Disruption: Reimagining the Teradata Corporation" is provided in class.
Right-click and view image in separate tab for a better view.
Be sure to search the Web for consulting firms focusing on SAAS.
KPMG, PWC, EY, and others all have potentially relevant reports available over the last few years.