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John Johnson Collection of Printed Ephemera and Women's Studies: Women in Advertising

A guide to finding the easiest ways to accessing ephemera of interest to Women's Studies in the John Johnson Collection

Fashion

Women's clothing is divided into Fashion (prints and plates) and Women's Clothes and Millinery (advertising)  The latter has been catalogued and digitised as part of the ProQuest project.  The Fashion boxes are uncatalogued, except for the satirical prints relating to Bloomerism, Dandies etc. which appear on the VADS site.

Pryce Jones advertisement

JJ Coll: Women's Clothes and Millinery 7 (33b)

Women in trade

Arabella Morris

There are many advertisements BY women in the John Johnson Collection - in Booktrade, Trade Cards, Bill Headings, and in the various Advertising sections. Women in Trade were featured in our A Nation of Shopkeepers exhibition (2001), the catalogue of which is online.

JJColl: Horticulture 8

Women in Advertising

Advertisements very often depict women, whose charms helped to sell products whether or not they were aimed at a female market, just as they do today.  While the women are frequently idealised, representing aspiration (to beauty, elegance, domestic perfection), they also mirror their age in terms of fashions, furnishings and myriad small details of daily life.

The Advertising section has been catalogued and digitised within our ProQuest project, with the exception of: Electricity & Electrical Appliances, Fire Fighting, Fortnum & Mason, Furniture, Gramophones, Horticulture, Housing & Houses, Musical Instruments, Office Equipment, Scientific Instruments, Shell-Mex, Television, Tobacco, and Wireless. Records and images can be seen through our ProQuest project. Women are indexed as subjects of illustration, but do use the 'Select from a list' to maximise the usefulness of this iconographic indexing.

)Goddards advertisement

Top left: JJColl: Oil and Candles 3 (40a), c. 1910

Top right: JJColl: Tea and Coffee 3 (41) c. 1910-1930

Bottom left:JJColl: Window Bills and Advertisements folder 5 (30), c.1890-1910

Bottom right: JJ Coll: Patent Medicines 1 (18b), c.1900-1910

Shopping

Prints and trade cards (Image search Stores and shops) show the interiors and window displays of shops, conveying something of 18th and 19th century shopping practices. See A Nation of Shopkeepers

Top: Trade card for Wood, London. JJ Coll: Trade Cards 3 (55)

Bottom: Interior of Rudolph Ackermann's print shop. JJColl: Ackermann folder

Contacts

Julie Anne Lambert's picture
Julie Anne Lambert
Contact:
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